PRESS RELEASE:

Nashville, Tennessee…December 15, 2008. Gibson Guitar announced today that the anticipated Gibson Dark Fire guitar will ship in limited quantities to select dealers with additional shipments later in the month and early 2009.

Gibson Revises Delivery Dates for Dark Fire

Gibson’s retail partners will not acquire the anticipated limited number on Monday, December 15, 2008 due to the high demand for the remarkable new guitar and the production process for installing the proprietary technology.

Production will be limited to only a select number of units per day. Gibson will produce the Gibson Dark Fire guitars throughout the year and will deliver them to participating dealers over the course of the next few weeks.

Smaller, Faster Powerhead Tuners

“Gibson takes great pride in providing their fans and consumers the best possible musical experience in the world.

Dark Fire Multi Control Knob

The Dark Fire is poised to change the guitar industry and because of that we have decided to produce the Gibson Dark Fire slowly and roll it out in a way that will meet consumer expectations that the guitar they purchase is perfect in every way,” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar.

“Although production of the Dark Fire guitar is slower than most guitars, it is important to take the time to deliver the most remarkable guitar of its time to the most remarkable guitar fans in the world only the way Gibson can.”